TV commercial for EBRI Rita Levi-Montalcini foundation.
During lockdown EBRI reached out to create a TV commercial.
To deliver something different from the usual research commercial we opted for a positive tone of voice by using illustrations.
Inviting people to donate to support EBRI.
Broadcasted on Rai Uno, Rai Tre, Rai News, Rai Premium, Rai Movie.
"We have more chances to defeat neurodegenerative diseases if we fight together"
Credits
EBRI
SUPERHUMANS
Creative Directors: Pierluigi Riccio, Alice Scornajenghi
Copywriters: Sara Moccia, Mariella Leone
Art Director: Francesco Piscicelli
Illustrations: Florenza Palamà
Video Editor: Giulia Zumpano